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SillSill

Sill Documentation

Learn how to use the Sill AI Visibility platform to track, analyze, and optimize your brand's presence across AI engines.

Welcome to the Sill documentation. Here you'll find guides on how the platform works and what your metrics mean.

What is Sill?

Sill is an AI Visibility platform that helps brands understand how they appear across AI engines like ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot, and Grok.

Using Share of Voice analysis, Sill measures how often and how favorably AI engines mention and recommend your brand compared to competitors.

Key Capabilities

  • Share of Voice Tracking: Measure how often AI mentions your brand vs competitors across models and prompts.
  • Content Auditing: Evaluate whether your content follows the patterns AI engines favor.
  • Off-site Presence Scanning: Check your mentions on platforms AIs trust (YouTube, Reddit, Wikipedia, review sites).
  • Watchdog Monitoring: Detect when AI engines spread misinformation, add caveats, or frame competitors against you.
  • Actionable Recommendations: Prioritized by impact and effort with specific next steps.
  • Counterfactual Experiments: Measure whether content changes actually improved your AI visibility.

Guides

  • Getting Started: Set up your brand, configure your Library, and understand your first monitoring cycle.
  • Prompts: How monitoring prompts work and how to customize them.
  • Understanding Metrics: What every dashboard number means and how to interpret it.
  • Compass: How Sill generates recommendations and how to act on them.
  • Experiments: Measure the impact of content changes on AI visibility.
  • Discover: Explore citations, keywords, semantic positioning, and AI perception.
  • Watchdog: How Watchdog monitors AI responses for risks, misinformation, and competitive threats.

Need help? Reach out to our team at daniel@trysill.com.

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