Getting Started

This guide walks you through setting up Sill and getting your first monitoring data.

Creating Your Brand

After signing up, you'll create your first brand by entering your company name, website URL, and market segment. This tells Sill what industry you compete in and which competitors to track.

You can manage multiple brands from the brand switcher in the sidebar. Each brand has its own monitoring configuration, metrics, and recommendations.

Setting Up Your Library

The Library is where you configure what Sill monitors. It has four sections:

Personas

Personas represent the audience segments you want to track. For example, a project management tool might monitor:

• "Small business owner looking for task management"
• "Enterprise IT manager evaluating collaboration platforms"
• "Freelancer needing time tracking"

Different personas ask AI engines different questions and get different recommendations. Monitoring multiple personas reveals how your visibility varies by audience.

Locations

If geography matters to your business, add the markets you serve. Sill will monitor how AI engines respond to location-specific queries. A brand that dominates in one region may be invisible in another.

Topics

Topics organize the themes you want to track, such as "Pricing," "Features," "Integrations," or "Customer Support." These help segment your monitoring data and recommendations by subject area.

Products

If you offer multiple products or service tiers, add each one. This lets Sill track visibility at the product level rather than just the brand level.

AI Suggestions

After your first monitoring cycle, Sill's AI Perception scan may suggest new personas, topics, or products based on what it discovers. You'll see these suggestions in each Library section and can add them with one click.

Your First Monitoring Cycle

Once your Library is configured, Sill begins monitoring automatically. Each cycle:

1. Generates prompts based on your personas, topics, locations, and products
2. Sends those prompts to multiple AI engines (ChatGPT, Perplexity, Gemini, Copilot, Grok)
3. Analyzes the responses for mentions, sentiment, positioning, citations, and risks
4. Updates your dashboard metrics and generates recommendations

Your first cycle may take some time to complete. After it finishes, your dashboard will populate with metrics, and features like Compass, Watchdog, and Discover will have data to work with.

Connecting Integrations

For deeper insights, connect your Google Analytics (GA4) and Google Search Console accounts from Brand Settings > Integrations. This lets the Analytics page correlate your AI visibility changes with real traffic and search performance data.

Next Steps

• Understanding Metrics: Learn what every dashboard number means.
• Prompts: Understand how monitoring prompts work and how to customize them.
• Compass: See what Sill recommends to improve your visibility.