Prompts

Prompts are the search queries Sill sends to AI engines on your behalf. They're the foundation of everything Sill measures — every metric, recommendation, and alert traces back to how AI engines responded to your prompts.

How Prompts Work

Each prompt is a natural-language question that someone might ask an AI engine about your market. For example:

• "What's the best project management tool for remote teams?"
• "Compare CRM platforms for small businesses"
• "What are the top alternatives to [Competitor]?"

Sill sends each prompt to multiple AI platforms (ChatGPT, Perplexity, Gemini, Copilot, Grok) and analyzes the responses to measure your brand's visibility, sentiment, positioning, and citations.

Auto-Generated vs Custom Prompts

Sill automatically generates prompts based on your Library configuration — your personas, topics, locations, and products. These cover the most relevant queries for your market.

You can also create custom prompts to monitor specific queries you care about. This is useful for tracking:

• Queries you know your customers ask
• Competitor comparison queries
• Niche topics where you want to establish visibility
• Specific use cases or buyer intents

Prompt Results

Each prompt shows results broken down by AI platform. For every response, you can see:

• Whether your brand was mentioned and in what position (primary recommendation, secondary, or just mentioned)
• Sentiment analysis — how favorably the AI discussed your brand
• Competitor mentions — who else appeared and in what positions
• Citations — which URLs the AI referenced
• Full response excerpts — the actual text the AI generated

Prompt Slots

Your plan includes a set number of monitoring slots. Each active prompt uses one slot. You can see your current usage at the top of the Prompts page. Archive prompts you no longer need to free up slots for new ones.

Tips for Effective Prompts

• Think like your customer. Use the language and questions your buyers actually ask, not marketing jargon.
• Vary specificity. Mix broad category queries ("best CRM software") with specific use-case queries ("CRM for real estate agents with email automation").
• Cover your competitors. Include comparison queries and "alternatives to [Competitor]" prompts.
• Monitor over time. Don't delete prompts after one cycle. Trends across multiple monitoring cycles are more valuable than single snapshots.